Anti-cyber bullying approaches often must adopt different strategies than typical bullying prevention programs. The biggest cause for this is the anonymity cyber-bullies can maintain. Using a variety of aliases, pseudonyms, and covers, the cyber-bully becomes freed of the tangible real-life identity. Without a visible personhood to maintain, the cyber-bully remains unhindered from normative and social constraints on their behavior. Corresponding with this is the low surveillance level of online social mediums. A users’ Facebook profile and message inbox, for example, lack an overseeing authority that polices interaction. Also, online forums cannot monitor private messages (pm’s) that users send to each other. Users can avoid these dangers by abstaining internet use, however, the fact remains that it is very difficult to stop someone from uploading defamatory material. Once the material is posted, potentially millions of people can download it before it is removed. Victims of cyber-bullying are left with feelings of loneliness and low self-esteem. They begin avoiding their friends and family, as they believe they have no one to confide with. No longer integrated with society, the powerlessness seeps through, leading to potentially tragic outcomes such as suicide. Anti-cyber-bullying programs attempt to prevent this by offering a network of support.
Because internet harassment is a rather recent phenomenon, information on handling it is in short supply. To combat this, the Advertising Council in the United States, cooperating with the National Crime Prevention Council, U.S. Department of Justice, and Crime Prevention Coalition of America, joined to announce the launch of a new public service advertising campaign designed to educate preteens and teens about how they can play a role in ending cyber-bullying. Also, on June 2, 2008 parents, teens, teachers, and Internet executives came together at Wired Safety's International Stop Cyber-Bullying Conference to educate many on the dangers of cyber-bullying. To fight the helplessness victims feel, firms like CyberPatrol and LookBothWays have provided programs to help internet users. One such tool allows a user, when harassed online, to alert selected helpers. The program takes a screenshot of the offending material, and documents it. These services also block websites and downloads, manage time spent online, restrict chat and instant messages to prevent inappropriate language, curb revelations of personal information online, monitor internet activity, and protect against predators and identity thieves
Overall, these programs contest cyber-bullying by offering a network of valuable information and support. By informing internet users and showing them they are not alone, they allow for victims to remain integrated into society and prevent tragic outcomes like suicide. By providing the victim with a clear cut solution, these programs return power to victims and allow them to overcome any threats from cyber-bullies.
Here are some videos detailing some of the awareness campaigns that help prevent cyber-bullying:
"Cyber Bullying Definition." Cyber Bullying Laws. 23 July 2007. Web. 17 Nov. 2011. <http://www.cyberbullyinglaws.net/cyber_bullying_definition.html>.
Jones, K.C. "Tools Help Families Combat Cyber Bullying With Alerts, Tips."InformationWeek. 1 Oct. 2008. Web. 17 Nov. 2011. <http://www.informationweek.com/news/security/cybercrime/210605120?subSection=Vulnerabilities+and+threats>.




